How to tailor your CV for a digital marketing executive job in the UK
Digital marketing ads name specific channels and tools. Match them and show a result for each, such as clicks, conversions or traffic.
Keywords to look for in the job ad
Check the ad for these words. Use them only where your experience genuinely backs them up.
SEOPPCGoogle AdsGoogle Analyticsemail marketingsocial mediacontentA/B testingconversionreporting
What to show
+Show a result from each channel you list.
+Mention analytics and how you used them to improve something.
+Link a blog, channel or portfolio you ran.
A common mistake
Listing every channel. Pick the ones in the ad and back each with an outcome.
Example bullet, before and after
Before
Ran a blog in my spare time.
After
Built a blog to [add: number] monthly visitors using SEO and tracked growth in Google Analytics, publishing [add: number] posts and testing headlines to improve click-through.
Items in [square brackets] are for you to fill in with real figures. Never add numbers you cannot back up.
Tailor your CV to the real ad
Paste the job ad and your CV. You get a free preview, and you pay £4.99 only if you want the full rewrite, cover letter and keyword checklist.